Job Description

Job Description: Digital Media Specialist

Location: Denver, CO (or Remote)

Compensation: $100,000-$120,000 Annually 

Experience Required: 7+ years managing digital ad campaigns

About Perennial Services Group (PSG)

Perennial Services Group is a rapidly growing platform of over 30 local brands spanning landscaping, turf, pest control, arbor, irrigation, and plant health care services. We support our brands with centralized marketing, sales, and operations infrastructure to drive scalable, sustainable growth in competitive local markets.

Role Overview

We are seeking a hands-on Digital Media Specialist to lead the performance and optimization of paid digital campaigns across our portfolio. This role is ideal for someone who thrives on full ownership of strategy and execution — from building high-performance campaigns to collaborating with internal stakeholders and local operators to drive growth.

You'll manage campaigns across Google Search, Local Services Ads (LSAs), Bing, Yelp, Nextdoor, and other platforms. You'll work closely with our internal marketing team (SEO, content, and attribution) and provide strategic input into budget allocation, channel mix, and emerging advertising opportunities.

Key Responsibilities

• Campaign Management: Launch and manage paid advertising campaigns across platforms for 30+ brands

• Performance Optimization: Monitor campaign performance, track spend vs. budget, and adjust strategy based on results and feedback

• Reporting & Communication: Deliver performance reports and gather lead quality feedback from local branches

• Budget Strategy: Advise on budget allocation based on performance and market trends

• Cross-Functional Collaboration:

• Align with SEO and content teams

• Partner with web team to optimize landing pages

• Coordinate with growth marketing on campaign themes

• Work with RevOps to ensure closed-loop attribution

• Trend Monitoring & Innovation: Stay ahead of platform changes and AI-driven advertising trends

• Channel Exploration: Test new local advertising platforms and formats to drive cost-effective lead volume

Required Skills & Experience

• 7+ years managing digital ad campaigns

• Experience handling campaigns across 20+ brands or business units

• Deep expertise in:

• Google Search Ads

• Local Services Ads (LSAs)

• Bing Ads

• Yelp, Nextdoor, Angi, and other local platforms

• Strong keyword research and optimization skills

• Proven cross-departmental collaboration

• Understanding of AI's impact on digital advertising

⭐ Preferred Qualifications

• Experience with multi-brand ad management tools (e.g., Fluency)

• Familiarity with Meta, YouTube, and Google Display campaigns

• Background in home services advertising (pest, turf, landscaping)

What Success Looks Like

• High-performance campaigns across 30+ brands

• Improved CPL, conversion rates, and ROAS

• Clear reporting cadence and actionable insights

• Seamless collaboration across marketing functions

• Scalable ad operations model with playbooks and benchmarks

• Trusted advisor to local brand leaders

Compliance & Physical Requirements

Perennial Services Group is committed to providing a safe, inclusive, and accessible work environment. This position is primarily remote or office-based and includes the following physical and compliance-related requirements:

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer

• Ability to use a keyboard, mouse, and monitor for extended periods

• Occasional travel may be required for team meetings or brand visits (less than 10%)

• Must be able to communicate clearly via video conferencing, phone, and email

Work Environment

• Standard office or remote work setting with appropriate ergonomic accommodations

• Reasonable accommodations will be made for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state laws

Equal Opportunity Employer

Perennial Services Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Why Join Perennial?

At Perennial, you'll make a visible impact across dozens of brands while building your career with a team that's scaling fast. We value creativity, data-driven decisions, and action. If you want to help grow a network of trusted local businesses — and grow with us — we'd love to meet you.

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